Bisnow Invites Jill Ju To Talk About Investing In Urban Living

True North CEO Jill Ju joined an expert panel discussing institutional appetite and asset class maturity at Bisnow’s deep dive into the future of shared urban living.

 

“Return = Strategy + Execution” was her key message to the audience.

 

With a growing portfolio of seven assets across London, Jill emphasised the importance of thinking long-term: “There is no question around the demand in the sector today. The real differentiator is execution certainty. Being able to underwrite complexity, mitigate risk, operate with precision, and ultimately delivering one’s promises is the key.”