Jill Ju Takes The Stage At MIPIM

At the 2026 edition of MIPIM, the premier global real estate event, True North CEO Jill Ju contributed her expert insight to sessions hosted by media platforms Real Asset Media and BE News.

 

Taking the stage in The International Investors Lounge, Jill joined a panel discussion hosted by Real Asset Media about the investment opportunities in the living sectors in Europe. On the topic of demand for co-living and what is driving the continued evolution of the subsector, Jill spoke about what is really at the heart of these assets – people.

 

Our conviction is that meeting market need is a matter of responding to what people want and expect from their homes: high-quality, attainable living environments that foster connection and wellbeing.

 

Jill was also invited to a BE News roundtable exploring how to use AI and data to build operational excellence and resilience. At True North we are embracing AI augmentation throughout our business, from investment and development through to operations.

 

Jill shared with the room how data-driven decision making gives us an advantage across the full asset lifecycle as our flexible-living platform scales. Look out for the write up on BE News.